Among basic ways to analyze market is by using demographic segmentation which is by carrying out analysis based on a variable like age, gender, income etc of our target market. Our target market mainly divided into construction companies, technical educational institutions and hardware shop.
“The construction sector with its strong linkages was further boosted, following the announcement of several infrastructure projects under the 9MP. As of 30 June 2007, 26.0% of the RM44.5 billion allocation was spent with 29,913 projects in various stages of implementation. These include the Rawang-Ipoh Double Tracking Project, Integrated Transport Terminal in Bandar Tasik Selatan, widening of Penang Bridge and projects under the economic corridors. In addition, the sector was aided by more than 34,000 projects for building and maintenance of public infrastructure and small development projects in rural areas. Several Government initiatives enhanced the sector further. These include the exemption on Real Property Gains Tax, waiver of FIC guidelines on foreign ownership of properties above RM250, 000, incentives for build-then-sell concept as well as the establishment of OSCs for building and development planning approvals. Given these initiatives, the construction sector is expected to expand by 5.2% in 2007.”
“To improve access and quality of education, particularly in rural areas, the Government allocated an additional RM2.6 billion to improve infrastructure, including in Sabah and Sarawak. About 2.2 million students and 14,000 teachers in rural areas are expected to benefit from this additional allocation.”
“The construction sector with its strong linkages was further boosted, following the announcement of several infrastructure projects under the 9MP. As of 30 June 2007, 26.0% of the RM44.5 billion allocation was spent with 29,913 projects in various stages of implementation. These include the Rawang-Ipoh Double Tracking Project, Integrated Transport Terminal in Bandar Tasik Selatan, widening of Penang Bridge and projects under the economic corridors. In addition, the sector was aided by more than 34,000 projects for building and maintenance of public infrastructure and small development projects in rural areas. Several Government initiatives enhanced the sector further. These include the exemption on Real Property Gains Tax, waiver of FIC guidelines on foreign ownership of properties above RM250, 000, incentives for build-then-sell concept as well as the establishment of OSCs for building and development planning approvals. Given these initiatives, the construction sector is expected to expand by 5.2% in 2007.”
“To improve access and quality of education, particularly in rural areas, the Government allocated an additional RM2.6 billion to improve infrastructure, including in Sabah and Sarawak. About 2.2 million students and 14,000 teachers in rural areas are expected to benefit from this additional allocation.”
Economic Report 2007/2008
Based on the report above, the construction development will contribute to the development of construction companies as well. Besides that, for educational sectors, government also allocated new development and construction of schools and educational institutions. As the construction company and educational institutions is one of our target markets, this situation will definitely expand quantities of our target market as well as the demands of products that we supply to our customers.