The construction industry plays an important role in any country’s economic development. It establishes the infrastructure required for socioeconomic development while being a major contributor to overall economic growth. Construction output is referred to as growth-initiating and growth-dependent (Drewer, 1980). As development progresses, the construction industry needs to satisfy the expansion and changes in construction demand. The most significant factor that affects all construction demand is the general economic situation and expectations about how it will change (Hillebrandt, 1993).
As Malaysia moves from developing country status towards a developed and industrialized nation as envisaged in Vision 2020, its construction industry will need to respond to the changes in construction demand. Any attempt to formulate strategies for fulfilling future demand would require a reliable understanding of the past and present scenario of the industry. The New Economic Policy (NEP) was launched in 1970 and construction activities expanded with the acceleration of public sector development expenditure, mainly in infrastructure projects. There was increased demand for residential construction and a high growth in private investment.
Therefore, according to the development of construction industries, our target market will be increased, based on the increasing of residential building’s construction and construction activities/ works. As our target market increased, we will enhanced our product’s quality and services towards our customers satisfaction
As Malaysia moves from developing country status towards a developed and industrialized nation as envisaged in Vision 2020, its construction industry will need to respond to the changes in construction demand. Any attempt to formulate strategies for fulfilling future demand would require a reliable understanding of the past and present scenario of the industry. The New Economic Policy (NEP) was launched in 1970 and construction activities expanded with the acceleration of public sector development expenditure, mainly in infrastructure projects. There was increased demand for residential construction and a high growth in private investment.
Therefore, according to the development of construction industries, our target market will be increased, based on the increasing of residential building’s construction and construction activities/ works. As our target market increased, we will enhanced our product’s quality and services towards our customers satisfaction