HOW MIGHT OUR TARGET MARKET BE AFFECTED BY LARGER SOCIOECONOMIC TRENDS?

Construction Industry.

The construction industry and the private sector assume an important role in generating wealth and improving the quality of life for Malaysians through the translation of Government’s socio-economic policies into social and economic infrastructures and buildings. Further, the construction industry creates a multiplier effect to other industries, including manufacturing, financial services, and professional services.


Figure 1.1: Further defines the construction industry value chain

Figure 1.1 further defines the construction industry value chain, where it involves multiple stakeholders at different stages of the value chain and key sectors that could leverage on the construction industry: opportunities include building and construction materials, tooling, heavy equipment and machinery, and financial services.

Therefore, the increasing of construction industry will increase the construction site although it will increase the size of target market in Malaysia.